Manziel’s signature was a contentious topic during his time at Texas A&M, as the NCAA investigated the quarterback for selling his signature. College football’s governing body found nothing, Manziel was suspended for one half in the opening game of the 2013 season against Rice, and the rest they say, is history.
Locking down Manziel to an exclusive agreement was obviously a pretty good business move, as fans have shown they just can’t get enough of Johnny Football. Manziel’s jersey is currently listed as the No. 1 hot item on NFLShop.com.
His marketing reach has endless potential, as Manziel is just one of nine NFL players to have over one million Twitter followers, according to Darren Rovell of ESPN. Rovell added that Manziel gained more followers in the month after he was drafted than the total followers of any 2014 first-rounder.
That’s all well and good, but what exactly can Manziel do for business?
According to NFL.com’s Marc Sessler, “the Browns have watched their once-downtrodden Q Rating skyrocket to new heights (since drafting Manziel.) No other team was tweeted about more over the past month.” The Browns totaled 49,645 Tweets between May 13 and June 12, which was about 4,000 more than the Dallas Cowboys.
A Q Score is a public relations tool used to measure the familiarity and appeal of a brand, company or person.