When current owner Jimmy Haslam bought the Cleveland Browns, many wondered what changes would lie ahead in the Browns’ future. One of the big changes fans have looked forward to is a facelift to FirstEnergy Stadium, which had some scoreboard work done near the west end zone earlier today.
The Cleveland City Council approved financing for stadium renovations last November.
“Under the agreement, the Browns will pay for the entire two-year, $120 million renovation project up front and then, receive $2 million from the city of Cleveland each year over the next 15 years in accordance with obligations under the lease,” according to the Browns’ web site.
This process is part of the first phase of changes to take place. The new scoreboards will feature LED technology in each end zone, tripling the size of the boards that used to stand above the lakefront.
During this phase, the Browns will also increase seating in the lower bowl. The web site gives takes a good PR spin by stating this will give fans a “better view,” but really it’s about making more money off more lower-bowl seats.
In the second phase, the team will improve concessions and general admission seating, as well as the club seating area.
Do the new additions to the stadium make you more likely to go to a game?