Johnny Manziel is so good for Browns business, he doesn’t even have to play.
Before taking his first snap in an exhibition game, let alone a real contest, Johnny Football’s No. 2 jersey is the most sought-after jersey in the entire league.
The No. 22 overall pick in this year’s draft trumped Russell Wilson (No. 2), Colin Kaepernick (No. 3) and Peyton Manning (No. 4), according to ESPN’s Darren Rovell.
With Manziel’s influence, the Browns are now the third-most popular team in the NFL, at least when it comes to merchandise, according to Rovell.
No Brown has ever been popular enough to lead the league in jersey sales before Manziel. Brady Quinn came close in 2007, but topped out at the No. 2 position. Quin finished the season 17th.
The business writer also added that since the league started tracking merchandise sales in 1979, the highest the Browns have ever climbed was No. 3, which happened when the franchise returned from a three-year hiatus in 1999.
It’s a little surprising Manziel has moved more jerseys than last year’s Super Bowl winning quarterback, as well some of the other more popular players in the league. But the hype surrounding Manziel at Texas A&M and leading up to the NFL Draft gave owners a good idea of what Johnny Football could do for business.
In the 12 hours after Manziel was drafted, the Browns moved 2,300 season tickets.
The 21-year-0ld currently endorses Snickers, McDonalds, Nissan, and of course, Nike.