Cleveland Guardians offering a monthly subscription for home games
By Chad Porto
The Cleveland Guardians are offering a pretty interesting deal to fans.
Most older fans will be able to tell you all about how hard it was, once upon a time, to procure tickets to the Cleveland Guardians back in the 90s. During the sellout streak, the Guardos were the biggest draw in town. They dwarfed the Shawn Kemp-led Cavaliers and with no Cleveland Browns to speak of, didn’t have to deal with the juggernaut that the NFL was.
When the Browns came back, the streak ended, and Cleveland went back to treating the Guardians like an afterthought, who weren’t worth supporting unless they were in the World Series. Well, the Guardians are hoping to goose the numbers a bit with attendance this year, by offering fans a unique deal.
For just $49 a month, you can go to as many Guardians games as you want. Dubbed the “Ballpark Pass”, fans can pay a monthly fee to get entrance to as many home games in a single month as one would want to attend. The only catch is that it’s standing-room only.
Since the Guardians are taking out seats and replacing huge chunks of the stadium with new restaurants and bars, there will be ample standing room at multiple locations throughout the stadium.
The Cleveland Guardians’ new monthly subscription is a great idea
The Guardians’ new pass is basically a surefire way to drive fans into the stadium and sell all sorts of food and beverage to them. With the focus on making the stadium more of a local hot spot that also features baseball, they may be able to get more people to show up that see this as a novelty or a unique place for a night out, and could then bring them back for more opportunities.
While anything beyond this would venture into season ticket territory, perhaps doing this in levels wouldn’t be the worst idea. You could do $49 a month for standing room, $99 for upper decks, $149 for bleachers, $199 for lower deck, and so on.
It may be the model of the future and if the Guardians are going to get more fans into the game, they’re going to have to start thinking outside of the box.