Everyone’s going to start crying “WAAAAH BUT DA PITSBERGH STEALERS UZE DIZ NAAME”. Who cares? This isn’t football. This isn’t the National Football League. We’re not renaming the Cleveland Browns to the Steel; calm down. The reason why “the Steel” works is simple.
Cleveland is the birthplace of Superman. The Man of Steel, himself, created in Cleveland. How cool is that? With the Superman statue set to be unveiled sometime soon, hopefully, and the house that Jerry Siegel lived in being turned into a monument of sorts, what better way to have brand synergy than to attach yourself to the most iconic superhero of all time?
Siegel and Joe Shuster created Superman in Cleveland back in the 1930s after meeting one another at Glennville High. Their impact on comics maybe the most important in the history of the medium. The town should embrace that identity.
Now, it’s unlikely that Warner Bros/AT&T will want to lease the property to the Cleveland baseball club, so something more detached but still close enough would be wonderful. The Cleveland Steel is the perfect workaround. You can put the Cleveland block-C logo inside the old Superman chest symbol, and boom. Instant fan-favorite merchandise was just created.
It also plays well with the red, white, and blue of the current Cleveland color design. You know, truth, justice, the American way. Admittedly, there will be hurdles to overcome here. It won’t be easy but assuming legal won’t have to do too much work, this seems doable.